It all started with a series of observations: eCommerce merchandising and marketing innovation is what generates the revenue, yet most operations are spending 80% of their budgets simply maintaining current infrastructure. The pace of ecommerce accelerates daily, yet most operations are scrambling to stand still. Merchandisers and marketers are supremely frustrated, spending more time chasing outsourced providers and internal IT organizations, than actually merchandising and marketing their own businesses. There had to be a better way.
We’re driven by an all-consuming passion for the game – playing it, improving it, sharing it. And the game belongs to everyone. No matter where, how well, or how often you play. So we give every player access to the same, beautifully designed, technically sophisticated sports products. Empowering you to wring every drop of joy from your game and to make every match you play, the very best it can be. We do this by understanding there is no end goal. Just an unending series of incremental improvements that make our products lighter, stronger, faster. That help you take control of a crucial match. To find that little extra something to chase down the next victory. Then the next. For more than 130 years, this love of the game is what’s driven us. Read more